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  Throughout my career I have continuously run into people who are confused about what marketing is. Let me start by clarifying what marketing is not! It is not simply throwing your logo on a hat. It is not a salesperson piecing together their own powerpoint. And the biggest one – sales is not marketing. If you can’t tell already – this misconception of what marketing entails is a HUGE pet peeve of mine. Let me tell you why! What Is Marketing? The American Marketing... Read More →

Marketing products and services to industrial clients is vastly different than marketing to consumer customers. Let’s take Blue Bell ice cream, for example. When Blue Bell selects a marketing firm, they are not concerned with the firm’s ability to understand the chemical processes used to develop their ice cream, the safety standards to which they must adhere, or the environmental considerations at play. While it’s a pleasant idea to have yourself a good ole’ Blue... Read More →

In 2020, Google announced that they would be rolling out their Core Web Vitals update in May 2021. For so many of us, 2020 has come and gone in a blink of an eye, and our focus was not adjusting to a 2021 Google Search update but adjusting to the “new normal.” There might not be anyone that hates this phrase as much as I do, but it’s true, and with just months to go, it is time to bring this update back as a priority as it is going to make a dramatic change in how... Read More →

5 Simple Steps To Develop A Topic Cluster Content Strategy When trying to win the top spots on the Google battlefield, it’s critical to have an organized approach to content development. An outline that develops pillar content with topic clusters will support and drive your SEO efforts forward. Utilizing a topic cluster SEO strategy emphasizes the topic instead of a specific keyword, allowing for greater reach and consistent results. Pillar Content Pillar content is not focused on... Read More →

Increase Your Marketing Efficiency Through Batching We all want to generate valuable content, but sometimes it’s hard to find the time or get into the groove. Whatever your struggle, one thing is constant: content needs to be produced. We have many clients come to us looking for guidance and help in creating different marketing materials. We may help from concept to completion or supplementing what they’ve already started or anywhere in between. One piece of advice that... Read More →