About the Author

Alex Becerra - After a very successful career as a Mechanical Engineer with DuPont, S&B Engineers, and Jacobs Engineering, Alex shifted his attention to marketing and technology. In 1994 Alex developed PetroPages.com the first online buyers guide to the process and energy industries. Now instead of managing engineers he's trying to herd a creative and techie bunch. It's easy to see the transition for an engineer into the technology aspects of our business. The not so obvious, is Alex's passion for marketing. He splits his time allocating his highly sought after industrial marketing expertise with managing PetroPages' creative services.